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The Guardian - UK
The Guardian - UK
Business
Jessica Murray, Midlands correspondent

‘Consumers need one-to-one attention’: the food and drink CEO on why corner shops are the heart of their communities

Jason Wouhra in his warehouse
Jason Wouhra: ‘Do we all just want to sit in front of a computer screen and shop? I doubt it.’ Photograph: Richard Saker/The Observer

Walking the aisles of his 120,000 sq ft warehouse, Jason Wouhra gestures towards boxes of crisps, of every conceivable brand and flavour, stacked high on towering 15m-tall shelves.

“We sell £18m worth of crisps every year. Just crisps,” he says. “Millions of boxes of food and drink come through here. We’re restocking every day. Yesterday when I came into work there were already eight lorries parked up on the street waiting to get in.”

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