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T3
T3
Technology
Sam Cross

"Consumers don't fully understand us" : Citizen execs talk Eco-Drive, beautiful design and the future of mechanical movements

Citizen Eco-Drive Photon.

Last night, Citizen hosted a celebration of its Eco-Drive technology at the Guggenheim Museum in New York. That saw an appearance from iconic fashion designer, Vera Wang, ahead of her collaboration with the brand launching next year.

We also saw the unveiling of a model celebrating those 50 years, dubbed the Citizen Eco-Drive Photon. That showcases some of the brand's incredibly dial design work, sitting inside of a beautiful, retro case and bracelet.

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