More than half of shoppers have noticed that so-called “skimpflation” has lowered the quality of some supermarket food and drink products despite them costing the same as before, a survey suggests.
In the latest scourge to affect consumers, 52% of Britons have reported seeing a downgrade in the quality of ingredients in their favourite products while the cost remains the same or has increased, according to a monthly survey for Barclays.
