- Tide maker Procter & Gamble said this week that its customers were doing fewer loads of laundry to save money on detergent, the latest sign of a consumer pullback amid economic anxiety caused by trade-war talk and volatile markets. Elsewhere, nervous customers are spending less on body wash, snacks, and burritos as they hunker down for economic turmoil.
The White House’s ever-changing tariff regime is injecting record amounts of uncertainty into the economy, and that’s now made its way to consumers’ spending habits. After pulling back on everyday luxuries like travel and self-care and even big-ticket purchases, the uncertainty has come to settle in Americans’ laundry rooms.
