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Android Central
Android Central
Technology
AC Staff

Consumers are making 'significant cutbacks' on tech purchases before Prime Day

The Samsung Galaxy S22 Ultra and Z Flip 4 alongside the Google Pixel 6a and 7 Pro on a tea tray

What you need to know

  • 49% and 38% of surveyed U.S. tech users are making "significant" or "slight" cutbacks to their tech spending in 2023. 
  • 64% of consumers are avoiding "big-ticket luxury items" like computers and TVs; only demand for smartphones remains unchanged.
  • Video streaming subscriptions are the most common category for saving money, followed by eating out less.
  • The survey was conducted by Android Central's parent company, Future, in preparation for the relaunch and rebrand of our sister site Techradar.
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