Australian regulators should ban vague and misleading environmental promises, a report has warned, after an analysis of more than 8900 social media ads found many were being used to confuse consumers.
The Consumer Policy Research Centre's Seeing Green report, released on Friday, found 'greenwashing' claims had become common in advertisements for energy, household products, fashion, health care and travel, with popular terms including "clean," "bio" and "for the planet".
And in one case, researchers found a product's environmental marketing only related to the shipping containers in which the product arrived.
