Constant Contact was founded in 1995 by Randy Parker, initially known as Roving Software before switching to its current name in 2004. It's one of the oldest email marketing software tools in existence. Since its inception, it has since expanded from a simple email marketing tool into a full-fledged online marketing platform for different types of campaigns, including social media, web, and SMS.
Constant Contact has acquired a lot of other companies to expand, such as CardStar, a loyalty rewards app, and Bantam Live, a social CRM startup. In 2015, Constant Contact itself was sold to IT company Endurance International for $1.1 billion. In 2021, private equity firm Clearlake Capital acquired Endurance International and spun off Constant Contact as a standalone business.
