Taylor Swift has had quite the year.
After a brief hiatus, the mega pop star returned to the road with the "Eras Tour" that ran from March through Aug. 9 (though thanks to high demand additional dates have been added in 2023 and 2024). The stadium tour has already grossed more than $1 billion in sales, making it the highest-grossing tour of all time.
As fall approached and the main leg of her tour ended, for a moment, there was a brief reprieve from Taylor Swift mania. Or so it seemed. Then, two weeks ago, Taylor Swift showed up at Arrowhead Stadium in Kansas City as the date and esteemed guest of Kansas City Chiefs tight end Travis Kelce.
Social media blew up with comments about the celebrity relationship as Swifties descended into NFL spaces and made traditional sports fans amusingly uncomfortable. But her affect since on the league's popularity is undeniable.
So when Swift showed up at Met Life stadium to watch the Chiefs beat the New York Jets, NBC's Sunday Night Football broadcasters decided to mention her and show her every five minutes on the screen, most people understood what was going on.
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But a conspiracy theory has emerged on social media suggesting that Taylor and her handlers may have had another motive for attending the Chiefs road game that didn't just involve supporting her new partner.
@mollybmcpherson #stitch with @underthepink (Kristen) Now we have Taylor Swift’s OFFICIAL Response to the Private Jet CO2 Emission Plane problem from 2022. #taylor #taylorswift #seo #pr #publicrelations #fyp #prlady #thejets #nfl #airplane #crisiscommunication
♬ original sound - Molly McPherson | PR
"Of course she went to the Jets game for SEO reputation busting," said a TikTok user.
Indeed, if you type 'Taylor Swift jet' into Google's search bar all of the top returns refer to her attendance at Sunday night's game.
Topping, for now, searches related to Taylor Swift's private jet.
Her travel itinerary is all over the net, with fans and watchers identifying one of her private jets as a Dassault Falcon 900 and even knowing the plane's ID number. She also reportedly also owns a Dassault Falcon 7X.
While some are fine with Swift enjoying the fruits of her labor by engaging convenient, private travel, other, more environmentally conscious people, note that her private plane reportedly took 170 flights just in the first half of 2022, emitting more than 8,000 tons of emissions in the process — which works out to more than 1,000 times greater than the yearly average emissions for an individual.
Next up for Kelce and the Chiefs is an Oct. 8 date with the Minnesota Vikings in Minneapolis. We'll have to see whether Swift shows up, and how the term "vikings" could play into the next conspiracy theory.
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