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Magda Osman, Principal Research Associate in Basic and Applied Decision Making, Cambridge Judge Business School

Conspiracy theories aren't on the rise – we need to stop panicking

Adam Calaitzis/Shutterstock

Several polls in the past couple of years (including from Ipsos, YouGov and most recently Savanta on behalf of Kings College Policy Institute and the BBC) have been examining the kinds of conspiratorial beliefs people have. The findings have led to a lot of concern and discussion.

There are several revealing aspects of these polls. As a researcher, I’m mainly interested in what claims are considered conspiratorial and how these are phrased.

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