Semiologist Cécile Alduy has put the writings and speeches of far-right essayist, journalist and now presidential candidate Eric Zemmour through the mill, to show how he twists the French language to advance his political and ideological ambitions.
Zemmour has never held elected office and only really broke onto the political scene in 2021 with a book on the alleged decline of France, which he blames largely on immigration and Islam.
