Conor McGregor has been warned he is no longer generating the huge interest he once did as a main event star in the UFC.
The former two-weight world champion is undoubtedly the biggest star in MMA history, with almost the entire top 10 highest selling pay-per-view events featuring him in the headline spot.
But he's lost three of his last four bouts, and injuries as well as coronavirus restrictions have cost him the ability to stay consistent over the last four years.