Conor McGregor has been praised for elevating UFC stars Khabib Nurmagomedov and Dustin Poirier to stardom after their fights.
McGregor is by far the UFCs biggest superstar having sold a huge number of pay-per-views since joining the promotion, including for his clash with bitter rival Nurmagomedov in 2018. The showdown remains the highest selling event in UFC history and propelled the Russian's name into the mainstream.
The Irishman has now also fought Poirier three times including in two high-profile meetings in 2021 which ended in defeat on both occasions, but saw both fighters earn lucrative paydays. UFC legend Daniel Cormier has praised McGregor in his role for helping out two of his best friends in the MMA industry.