Conor McGregor has claimed that his Proper No.Twelve whiskey has "advanced it’s positioning in the Irish whiskey rankings" and is heading for the number one spot.
The UFC star's whiskey hit shelves in 2018, with McGregor selling his majority stake in the company in a deal worth up to €540million last year.
And the former two-weight champion has now sensationally claimed that the brand is the "fastest growing Irish whiskey in all of history".