Some of Chelsea's best additions this summer may not end up costing them a penny. As the Blues look to spend over £100m in the next week, with plenty more action still to come after that, saving all they can will be a savvy business decision that will likely appeal to Todd Boehly.
Unlike Roman Abramovich, the American owner isn't going to plunge deeper and deeper into his money laden pockets. At times under the Russian it was spending money for money's sake. Boehly isn't going to sanction deals in the same way.
The age of moneyball is here and, without being too cliché about American owners, the strategy will be different.
