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The Guardian - UK
The Guardian - UK
Hazel Davis

‘Connectivity is our business’: the startups redefining how we interact through technology

Senior adult athlete share training results online with friends by video communicating on phone.
Connectivity is at the heart of a new generation of apps. Photograph: Oleg Breslavtsev/Getty Images

Tech startups have transformed our lives in ways barely conceivable even a decade ago, with lots more innovation promised to come. And though it might appear we’re all just staring at screens, technology is connecting people like never before. We met three exciting young British tech startups to get an insight into the connectivity revolution.

Inclusivity through equality
“Tedious and unfulfilling Zoom meetings” drove Chris Rabbitt to the conclusion that “the optimum number of people to have in a meeting was four”. Hybrid working is here to stay, Rabbitt says, “but people miss making real connections, as they are tired of massive Zoom rooms where they can’t get a word in edgeways”.

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