Congressman Dean Phillips has revealed that he has spent $5 million on his campaign so far, in an effort to increase his name recognition and build support. While this figure represents his overall expenditure and not just in New Hampshire, it still demonstrates the significant investment the congressman is willing to make in his campaign. With approximately 90% of the vote in, it is estimated that this expenditure translates to around 23,000 votes, equating to a cost of $216 per vote.
When compared to the 19 million votes Joe Biden received in the previous nominating contest, it becomes evident that Congressman Phillips would need to spend approximately $4.1 billion to achieve a similar level of support. However, the congressman argues that, as a businessperson, he understands the importance of upfront investment in building name and brand awareness. Once this initial groundwork is laid, the costs associated with gaining further support will decrease significantly.
