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The National (Scotland)
The National (Scotland)
National
Steph Brawn

'Condescending' BBC licence fee advert blasted by experts

Romesh Ranganathan World Cup Clive Myrie Matt Brittin
Romesh Ranganathan starred in a new BBC advert...that has not gone down well (Image: BBC)

THE BBC has been blasted for broadcasting a “condescending” advert during the World Cup final that experts have said was “strategically inept” and fails to address the corporation's “deeper problems”.

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