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Jasmin Pfefferkorn, Postdoctoral Research Fellow, School of Culture and Communication, The University of Melbourne

Computer-written scripts and deepfake actors: what’s at the heart of the Hollywood strikes against generative AI

Hollywood WGA SAG the Alliance of Motion Picture and Television Producers the Writers Guild of America David France

For the first time in 60 years, the Writers Guild of America (WGA) and the Screen Actors Guild (SAG) are simultaneously facing off against the Alliance of Motion Picture and Television Producers.

The key points of contention? Working conditions, adequate pay, and the increasing encroachment of artificial intelligence (AI) into their professions.

The use of AI in the film and television industry isn’t new. Many common post-production techniques use AI technology in special effects, colour grading, animation and video editing.

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