Operation Sapphire Jackal, Company of Heroes 3's first "major" update, is out today. Relic has outlined what you can expect from the patch, including the ability to earn Merits that will allow you to unlock a variety of cosmetics from the in-game store, gussying up your troops.
The highlight of the update is the Challenges system, which will give your multiplayer and comp stomp skirmishes more purpose by letting you earn Merits that can be spent on some cosmetics in the store. You'll be able to tackle random daily challenges which will be refreshed at 5 pm PT, as well as weekly challenges available each Saturday from 5 pm PT.
