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Birmingham Post

Business

Jon Robinson

Company inspired by David Attenborough's Blue Planet secures multimillion-pound investment

David Attenborough Praetura Ventures HelloFresh Simon Murphy

An online grocery service, whose founder was inspired to set up the business after watching David Attenborough's Blue Planet, has secured a £2.25m investment.

Modern Milkman, which is headquartered in Colne, Lancashire, has received the backing from a Manchester-based Praetura Ventures.

The business uses data and analytics to map out milk rounds, assess demand and reduce carbon emissions.

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