Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Emma Burleigh

Companies turn the World Cup into a workplace culture play, loosening attendance rules and hosting office watch parties

Coworkers watching World Cup at a bar (Credit: FG Trade / Getty Images)

Good morning! Success reporter Emma Burleigh here, filling in for Kristin while she’s on vacation.

The World Cup is already halfway through its mid-July run, with international teams entering the knock-out phase—and nothing could quell the fan fervor taking over North American cities. Office workers are secretly tuning in from their phones, keeping a close eye on scores during meetings, and heading straight from the office to bars to catch the action. It’s a $17 billion productivity drain, yet some employers are making the most out of the global spectacle.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.