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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Cameron Tabatabaie

Community, energy, and style: The history behind Jaylen Brown and 7uice Brand’s new boney Vanson jackets

Boston Celtics star Jaylen Brown isn’t satisfied with the status quo. Since joining the NBA in 2016, the Georgia native has challenged what has come to expected from a superstar athlete, especially in his pursuits away from the basketball court. This is why Brown demands more of our education system. It’s why he seeks to systematically tackle income inequality in Boston. And it’s why he and his apparel brand 7uice plan to disrupt the conventional with their latest product launch.

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