Businesses in Scotland can best weather current economic storms and seize future market opportunities by becoming purpose-driven, according to a group of business and economic leaders.
The Business Purpose Commission for Scotland has launched a report presenting the business case for purpose and setting out practical actions that businesses, supported by the Scottish and UK Governments, can take.
It stated that while business purpose has come to be associated with bottom-line financial returns to shareholders - above all other stakeholders - this focus on maximising profits has been shown to harm businesses, social prosperity and environmental sustainability.
