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Fortune
Fortune
Steve Mollman

‘Commenting for reach’ replies on LinkedIn face growing backlash: ‘Even an emoji is better’

(Credit: David Paul Morris—Bloomberg/Getty Images)

When you respond to someone’s LinkedIn post by merely writing “commenting for reach,” are you saying anything meaningful?

On social media platforms, algorithms factor in the number of comments below a post—as well as other forms of engagement, such as likes and impressions—when deciding how widely to share it. Some users try to game the system and help others gain more exposure by simply writing in the comments section, “commenting for reach” or “commenting for better reach.” 

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