World Wrestling Entertainment’s “Monday Night RAW,” the longest running weekly episodic TV show in the U.S., just celebrated its 30th anniversary.
Whatever you might think about the world of professional wrestling and outdated stereotypes like “it’s fake,” that kind of longevity should be instructive to the media institutions struggling for audience retention and cultural relevancy.
In recent weeks, legacy media companies have been bombarded with a series of brutal benchmarks. “CNN Just Suffered Its Worst Ratings Week in 9 Years” was a headline last week in TheWrap. “The Washington Post Lays Off 20 Staffers” was the news in Vanity Fair. “More Than 70 Staffers Laid Off Across NBC News and MSNBC” reported Adweek.
