In 2020 the diet app Noom surged in popularity, one example of a new — arguably more mindful — era in diet trends. It generated approximately $400 million in revenue that year and has expectations of a $10 billion stock offering.
Today, millions of Americans have paid Noom an average of $24 a month for help in losing weight and managing diabetes and stress. Despite its holistic messaging, Noom is a new entrant into an old diet industry — one built on consumer desperation, much of which was created by the processed food makers.
Noom isn’t the only company promoting a personal wellness marketing strategy. Companies such as Weight Watchers, which recently changed its name to WW to downplay the diet aspect of its program, are taking pains to cast themselves as more about health than weight loss.
