My family and I have been loyal Disney customers for decades. We vacation at Disney World every year. We take a Disney cruise every year or two. Consequently, we spend way too much money in Orlando.
Unfortunately, I am strongly rethinking our commitment to Disney and, thus, Orlando. The more Disney moves away from the values and vision of Walt Disney, the less Disney World means to me. Disney is forgetting that guest immersion is at the core of its business model. When I stand in Galaxy’s Edge or Fantasyland, I know I am in a theme park but through immersion and my willingness to set the real world aside, something magical happens.
That spell is broken when the immersive experience is shattered by the real world. And boy, has Disney been breaking the immersion.
