Why do you live in London? For most Londoners (80 per cent according to City Hall), it’s the desire to be where things are happening, where culture is being created and smalltown freaks have moved to be free to express themselves in a mostly supportive (or at worst, indifferent) environment.
At the heart of this soft power are artists. They catalyse that indefinable allure of London that makes everyone from students to financiers want to stay – even with a less favourable tax regime.
