The Washington Commanders revealed the latest version of their rebranding Wednesday when head coach Ron Rivera opened his press conference announcing a new partnership that included a new name for the team’s facility.
The current facility will now be known as OrthoVirginia Training Center at Commanders Park. Sports Business Journal had the news first before Rivera went into details during his presser.
Under new naming rights, the @Commanders' complex is now the @orthovirginia Training Center at Commanders Park 🏈
The deal includes practice-jersey branding, a branded practice interview backdrop, signage at the practice facility and in the @FedExField bowl.
(via Terry Lefton) pic.twitter.com/d1LM92LkCF
— Sports Business Journal (@SBJ) September 21, 2022
That’s a long name.
“I wanted to first start off by mentioning a partnership that was finalized today with OrthoVirginia,” Rivera said. “We’re thrilled to be able to partner with an entity that is known for excellence in medical, as well as the sporting performance field. This partnership is going to benefit our team across both the business and football side and continue our goal of emphasizing the health and safety of our players as one of our top priorities for this organization. We’ll also be renaming our facility, OrthoVirginia Training Center at Commanders Park. I do appreciate the great team over at OrthoVirginia and just wanted to take a second to express our excitement over this new partnership.”
Team president Jason Wright offered the following statement.
“We have been so fortunate to find another partner focused on growth, innovation, and leaving a lasting, positive mark on our region,” said Wright. “OrthoVirginia entitling our Training Center builds on the world-class care they have been providing our players and adds a critical piece of the puzzle to our efforts to become a gold standard, championship organization. In short, OrthoVirginia are the best at what they do, and I’m so excited to partner with them.”
As a part of this new partnership, Washington will invite non-profits and community groups to special Saturday practices and Commanders players will wear special branded OrthoVirginia Community Saturday jerseys during these practices. There will also be signage present at FedEx Field and banners with the OrthoVirginia logo as a backdrop during interviews.
Washington officially changed its name to the Commanders back on Feb. 2.
