Comm Games promo $600k price tag money 'well spent'

A promotional campaign for the Commonwealth Games cost almost $590,000, an inquiry was told. (Dean Lewins/AAP PHOTOS)

Victoria's government-owned tourism agency has defended pumping almost $600,000 into a 2026 Commonwealth Games promotion and denied the event's cancellation is a reputational setback.

The Games were suddenly canned in July over cost concerns, with the decision sparking fears Victoria would suffer long-term reputational damage.