Comcast signed up far fewer internet customers during the fourth quarter last year than in 2020, but continued to see theme parks and film studios rebound after they were pummeled by the pandemic.
Comcast plans to spend billions of dollars more on content for its Peacock streaming service, aiming to lure paying subscribers to its mostly ad-supported streaming service.
The Philadelphia media giant expects to double content spending on Peacock this year to $3 billion, with a goal of ramping that up to $5 billion domestically over the next couple years, Comcast CEO Brian Roberts said Thursday. The new strategy comes after the NBC streaming service finished 2021 with 24.5 million monthly active accounts, higher than company executives said they expected but still well below the dominant streaming services.
