NEW YORK—Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast.
In its report titled, “Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content,” Comcast analyzed trends of how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe. Based on a survey of 2,500 consumers 18 and over in the U.S., U.K., and Europe, only 25% of respondents said they could access all of their content in one place.
