
PHILADELPHIA—Comcast has unveiled Now TV a new streaming offering that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ integrated FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium at no additional cost.
The launch illustrates how pay TV operators are crafting new bundles of internet and video that incorporate streaming services and are designed to appeal to cord-cutters and other consumers looking for less pricey packages.