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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Comcast Integrates NBC News Now and 19 Xumo-Branded FAST Channels Into the Xfinity X1 UX

Comcast FAST NBC News Now NBC News X1 XUMO
NBC News Now Hallie Jackson

While many participants in the FAST arms race seem fixated on launching as many free ad-supported streaming channels as they can, Comcast remains focused on the same collection of 20 channels. 

On Monday, the top cable operator said that NBC News Now and a library of 19 other FAST channels, all of them Xumo-branded and genre-themed have been integrated into the program guides of Xfinity X1 pay TV subscribers. (See full list below.)

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