In the latest edition of the annual Comcast Advertising Report, the company made a series of predictions about where the industry is heading:
• Linear will look more like digital: Comcast Advertising said the delineation between linear and digital TV will eventually go away, but until that happens TV will become more targetable and executed more nimbly. “It’s critical that the industry continue building the technology infrastructure to easily enable sellers to unify their supply, and make linear behave more like digital, while ensuring that there are updated measurement currencies that can consistently and accurately measure against both,” the report said.
