LOS ANGELES — Warner Bros. Discovery gave more details about its plan to combine streaming services HBO Max and Discovery+ into one offering, as the company seeks a more disciplined strategy to succeed in the streaming wars amid wild speculation about its future.
Executives, speaking with analysts on Thursday, said a merged version of the two streamers will begin to roll out in the U.S. next summer and expand to other countries during the following two years. The company did not say what the new service would be called.
Comments by executives including Chief Executive David Zaslav amounted to a full-throated rejection of the WarnerMedia strategy under the studio’s former owner, AT&T. Zaslav was blunt in his endorsement of a more disciplined strategy, in contrast with the growth-at-any-costs tactics that became common in the streaming business.
