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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Columbia Pictures' 100th anniversary logo is an instant classic

Columbia Pictures centenary logo.

Sony has unveiled the logo for Columbia Pictures' 100th anniversary in a delightful and classic animated short, which showcases the logo's evolution. The legendary "Lady with the Torch" carries a design legacy that has stood the test of time, becoming the figurehead of the film studio's identity as it looks to the future of film. 

The Columbia Pictures logo had humble beginnings, famously created after some unusual lunch break improvisation. Since its conception, it has undergone a series of iterations, but after 100 years the classic logo has steadfastly remained a bold and defiant symbol of acclaimed filmmaking. 

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