Benzinga recently reported that cannabis tourism was a $17 billion industry. Now, Moffat, population 120, is aiming to cash in this opportunity. To that end, the southern Colorado town in the San Luis Valley is seriously thinking of changing its name to "Kush" in a rebranding effort to ride the wave of cannabis tourism.
Mike Biggio, who co-founded Area 420, precisely a 420-acre Cannabis Business Park (zoned for licensed commercial grows) is behind the initiative. “I’m looking to establish this as a world-renowned cannabis region," Biggio told the Denver Post.
