In a bold and unconventional move, the US state of Colorado has taken marketing to a whole new level by sending a visitor brochure into space in an attempt to make contact with aliens. The state has set its sights on the star TRAPPIST-1, located 40 light years away from Earth, and has transmitted infrared signals containing binary code in the hopes of reaching extraterrestrial life. However, upon deciphering the code, the image revealed a surprising message: 'Visit Lexington, Kentucky.'
This creative venture was spearheaded by the Lexington Convention and Visitors Bureau, who beamed the speculative advertisement into space back in October. Inspired by the discussions surrounding last year's congressional hearings on UFOs, the Bureau saw an opportunity to intrigue potential alien visitors. By showcasing the attractions of Lexington, they aimed to challenge the perception that Kentucky is merely a 'flyover state.' Robert Lodder, a professor of chemistry at the University of Kentucky and consultant on the project, expressed his enthusiasm, stating, 'It's nice to give them the impression that maybe we're not... and that Earth is not a flyover planet.'
