In a bold and unconventional move, the US state of Colorado has taken marketing to a whole new level by sending a visitor brochure into space in an attempt to make contact with aliens. The state has set its sights on the star TRAPPIST-1, located 40 light years away from Earth, and has transmitted infrared signals containing binary code in the hopes of reaching extraterrestrial life. However, upon deciphering the code, the image revealed a surprising message: 'Visit Lexington, Kentucky.'
This creative venture was spearheaded by the Lexington Convention and Visitors Bureau, who beamed the speculative advertisement into space back in October. Inspired by the discussions surrounding last year's congressional hearings on UFOs, the Bureau saw an opportunity to intrigue potential alien visitors. By showcasing the attractions of Lexington, they aimed to challenge the perception that Kentucky is merely a 'flyover state.' Robert Lodder, a professor of chemistry at the University of Kentucky and consultant on the project, expressed his enthusiasm, stating, 'It's nice to give them the impression that maybe we're not... and that Earth is not a flyover planet.'
The idea of advertising to extraterrestrial beings may seem fanciful, but it may not be as far-fetched as it appears. In fact, Earth received its first-ever simulated alien message last year, providing a glimpse into what contact with extraterrestrial life could potentially entail. Sending a message into space, even if speculative, represents a creative and innovative way to capture the attention of beings we may not even know exist.
Some may wonder why the advertisement was specifically targeting Lexington, Kentucky. According to Lodder, the decision was practical: 'People would say, 'Why don't you advertise for all of Earth?' Well, you know, that makes a longer message and it's harder. So if somebody wants me to send an ad for Lexington? Sure. I'll send that.' By focusing on one location, the message becomes more concise and manageable, increasing the chances of successful communication.
While the notion of alien tourists visiting Earth based on a brochure sent into space may seem like a fun and whimsical idea, it highlights the curiosity and fascination humans have with the unknown. Whether or not this advertisement will lead to actual extraterrestrial encounters is uncertain, but it certainly adds an element of excitement to the realm of interstellar communication.
Keeping an open mind and embracing new possibilities is essential, especially when it comes to exploring the mysteries beyond our planet. Initiatives like the Colorado brochure project remind us that the universe is vast and full of surprises, making the idea of encountering alien visitors far from implausible. Until then, we can only hope that our message and invitation will reach beings in outer space, sparking a desire to venture to Lexington, Kentucky, and discover the wonders it has to offer.
