Colorado coach Deion Sanders has the Buffaloes off to a 3–0 start to the season, a national ranking of No. 19 in the AP poll and on another nationally televised game against No. 10 Oregon in Eugene on Saturday afternoon.
Sanders’s brand as a college football coach has never been stronger, and he plans to take full advantage of his personal brand as his team ascends and continues to be the talk of the sport.
According to a report from trademark attorney Josh Gerben, Sanders filed paperwork for four trademarks on Monday, for the phrases “COACH PRIME,” “PRIME EFFECT,” “IT’S PERSONAL” and “DADDY BUCK.”
