If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found.
But which types of visuals work best? While anecdotal evidence abounds, systematic research on this topic is scarce.
As a professor of business who knows the issues social media managers face while picking images for their posts – and who collected thousands of Facebook posts from two organizations in different industries – I saw an opportunity.
