
Colombian influencer Sara Samaniego braids her long straight hair, checks her make-up in a mirror, places her phone in the center of a ring light and flashes a big smile for the camera.
"Hola mis recicla-amores! (Hello my recycling loves)," the 32-year-old, who is on a mission to teach Colombians how to sort their waste, says to greet her half-a-million Instagram followers.