Colnago bikes have a reputation for being expensive, but the Colnago Gioiello Numero 1 is officially its most spendy bike ever, having just been sold at auction at Sotheby's in Geneva for 120,650 Swiss francs. That’s over $133,000 or £107,000.
Officially, Colnago has created the C68 Gioiello in honour of the 106th Giro d’Italia, currently in progress. But it’s also aiming to position itself alongside luxury brands, with the auction part of Sotheby’s Geneva Luxury Week and also including “magnificent jewels, important handbags and watches”, according to Colnago.
