When I attended the launch of the new Colnago V4Rs, a bike that has since gone on to win Flanders and plenty of other races under Tadej Pogacar, I felt it was a little lacklustre for the 'average consumer', if such a thing exists for a fifteen thousand euro bicycle. I put this to Colnago, and the response was rather up front: The V4Rs isn’t for consumers; it’s for pro racers. They have different requests and stipulations than the consumer. The consumer, I was told, should buy the C68, as “It makes the very best feelings”. Regardless of how it is placed within the Colnago hierarchy, it still claims, culturally or explicitly, to be one of the best road bikes you can buy.
Colnago has a place in the cycling psyche like no other brand. A heritage and history muddled together with famous race wins under the biggest names the sport has ever, and perhaps will ever see. The C68 is a fascinating bike on paper. It purports to be one of the best road bikes you can buy, but unlike the other contenders for the title, it’s never seen at the races. You’d never buy one to race it; that’s not what it’s for. It’s similar in that regard to the Specialized Aethos I suppose; a bike built for the experience, rather than race wins. It’s perhaps the closest thing you can get in cycling to owning a car for Sunday driving.
