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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Andrew Joseph

College football fans had so many jokes about the Big 12 potentially selling the conference’s naming rights

the Big 12 Big 12 Football AllState Brett McMurphy SEC the Big Ten

College sports has long been a multi-billion-dollar, money-making industry even before NIL changed the landscape of the NCAA. But just in case you thought we already reached the peak in college sports commercialization, the Big 12 may be reminding us all that it can always get worse.

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