College move-in used to mean twin XL sheets, a shower caddy, and maybe a few posters taped to a cinder-block wall. For some families, that’s no longer going to cut it.
Parents are shelling out thousands of dollars to turn their kids’ temporary dorm rooms into carefully designed spaces, complete with custom headboards, wallpaper, matching bedding, and professionally installed decor. The trend has spawned an entire dorm-design industry and a steady stream of elaborate room reveals on TikTok and Instagram.