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Fortune
Fortune
Tatiana Sataua

College can cost $100,000 a year. Some parents are spending thousands more on the dorm room

Photo of two women decorating a loft bed (Credit: Photo by RJ Sangosti/MediaNews Group/The Denver Post via Getty Images)

College move-in used to mean twin XL sheets, a shower caddy, and maybe a few posters taped to a cinder-block wall. For some families, that’s no longer going to cut it.

Parents are shelling out thousands of dollars to turn their kids’ temporary dorm rooms into carefully designed spaces, complete with custom headboards, wallpaper, matching bedding, and professionally installed decor. The trend has spawned an entire dorm-design industry and a steady stream of elaborate room reveals on TikTok and Instagram.

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