One of the most popular industries in the NIL space is food, which makes sense. College kids are notorious for trying to find budget-friendly grub, and NIL deals allow businesses to compensate athletes with free meals in exchange for promotion: Post a picture of the offensive line enjoying wings, and they’re on us.
Some deals go deeper, though. Arkansas golfer John Daly II inked a deal with Hooters, an establishment inexorably linked with his father. Alabama football player Kool-Aid McKinstry signed on with his eponymous fruit punch manufacturer. Kansas QB Jason Bean now endorses legume purveyor Serious Bean. (It doesn’t quite reach the level of Nebraska wideout Decoldest Crawford’s air conditioning deal or North Carolina forward Leaky Black’s partnership with a local plumber, but it’s still pretty good.)
Courtesy of French’s Mustard
