Campaigning Jesmond widower Bill Wilson has been backed by famous names including Colin Firth, Richard Madeley and Mary McCartney as part of a campaign highlighting the devastating impact dementia can have on relationships.
Bill, whose wife Dr Jo Wilson died in January after years living with dementia, has spoken candidly about the impact her illness had on them both. Now, he is backing an Alzheimer's Society campaign called "in sickness and in health" which draws attention to the challenges dementia causes to couples.
The campaign features emotional TV and radio adverts - and the latter is narrated by actor Colin Firth. Meanwhile, Mary McCartney, Sir Paul McCartney’s daughter, has taken photographs of couples affected by dementia, and these will appear on billboards around the country.
