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Flavio Macau, Associate Dean - School of Business and Law, Edith Cowan University

Coles has imposed limits on egg purchases – but is there actually a crisis?

Lin Xiu Xiu/Shutterstock

Australians are no strangers to a supply crunch. During the pandemic and its aftermath, there were shortages of all kinds of products, from AdBlue diesel exhaust fluid to frozen chips.

This week, many of us were perhaps worried to find ourselves in an eerily familiar situation when Coles limited egg purchases to two cartons per customer in all stores across the country except Western Australia.

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