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AAP
AAP
Business
Alex Mitchell

Coles denies supplier gouge through own-brand products

Coles has denied a lack of transparency and price gouging over its own-brand products. (Con Chronis/AAP PHOTOS)

Coles has stared down allegations it is muscling smaller competitors out of the supermarket game, denying it creates its own brands for products to control even more market share.

Fronting the consumer watchdog's supermarket probe on Thursday, representatives from the sector heavyweight labelled Australia's grocery market "highly competitive" and denied it was gouging customers through high prices.

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